The Seafood E-Commerce Pioneer
“You just can’t ignore the tidal wave that is e-commerce…we’re a freight train”, says Anderson Witherell, Director of E-Commerce Fulfillment and Marketing for alaskankingcrab.com.
In our second interview in this series, we speak to a seafood e-commerce pioneer. Why? Because while e-commerce has been on a continual upward trajectory pre-pandemic, in 2020 during the pandemic, it absolutely exploded. Now all seafood producers must think about how e-commerce will play a role in their overall distribution and marketing mix. And we spoke to Anderson Witherell because he is operating a successful e-commerce platform, executing with excellence and most importantly, using sophisticated marketing strategies to engage the consumer and create a deep relationship and loyal following. We wanted to see what a leading e-commerce pioneer thought about, what was important to his business, how he was engaging his consumers and generally how he went to market in this space while putting the consumer first.
Anderson’s insights, thoughts and comments were insightful, intelligent and illuminating and we hope you find them as valuable as we did.
